As Creative Director at MUD\WTR, the beloved coffee alternative brand, I led the creative team, conceived and executed campaigns, and spearheaded a film department. We produced a portfolio of branded content, short documentaries, and high performing direct response ads, driving the hyper growth of our formidable young company.
I most recently had the pleasure of leading the creative team at the beloved, category-creating CPG brand, MUD\WTR. My mission was to drive growth, acquisition, and brand love with our creative. We did a bang-up job. See the portfolio here.
We created this series of artful films to accompany the launch of our new product line. The beloved campaign has over 20 million views to date in addition to critical acclaim: selected and lauded by the ADC Awards, One Show, Not Film Fest, a Gold Telly and a feature in AdAge magazine.
As Creative Director at MUD\WTR, the beloved coffee alternative brand, I led the creative team, conceived and executed campaigns, and spearheaded a film department. We produced a portfolio of branded content, short documentaries, and high performing direct response ads, driving the hyper growth of our formidable young company.